Asim Baksh

Asim Baksh
Diamond Expert
Diamonds Direct Southpark


I’ve been in the luxury, Jewelry and Diamond industry for over 12 years. It's been an amazing experience, most importantly being apart of an amazing time in a person's life is what brings the most joyous, heartwarming feeling I could ask for.

After studying Information Technology and Management at the University of the West Indies in Barbados, I moved on to start my career with Tiffany&Company. Four years later I joined a family owned diamond business as store manager, for two years of substantial growth within the company, I then was offered a position in a more diverse, adventurous and very successful luxury world where I worked in sales, and management for a wholesale and retail diamond and jewelry company, based in New York City. With this I unprecedentedly maximize passion and love to the cruise ship industry honoring big designers, brands, diamonds, gemstones and people’s from all walks of life, filling love and content in the hearts of my every person owning a fine piece of gem.

After 6 years of traveling and loving the adventure, heaven was in Charlotte at Diamonds Direct where I reside today with my wife after I got married in New York City and moved to Charlotte in 2015, knowing that I can continue to fill more hearts with love and still have the enjoyment of being a part of a global brand like Diamonds Direct.

Today, I enjoy spending time with my wife, going to amazing restaurants, traveling, reading, embarking on local adventures, meeting new friends, running and swimming.