Eric Williams

Eric Williams
Diamond Expert
Diamonds Direct Crabtree


Eric Williams, Diamond Expert, joined the Diamonds Direct Crabtree team in June 2016. Certified by the Diamond Council of America with 10 years of dedication to the jewelry industry, Williams offers extensive knowledge and a customer service level second to none.

Originally from Richmond, VA, Williams began his career as a Personal Banker for Bank of America Merrill-Lynch. After committing five years to the financial industry specializing in financial planning and insurance, Williams decided to take a chance.

In 2007, Williams made a lateral career move and began as a Sales Associate for Sterling Jewelers. Within one year, his work ethic propelled him to Timepiece Department Manager, and he earned a consecutive promotion every year following that. After successfully managing several departments and assisting managers, Williams was entrusted with a store of his own as General Manager in 2012. Williams continued to rise in the company with three more stand-alone stores located in Virginia, Maryland, and North Carolina until 2016 when he was referred to Diamonds Direct.

Since bringing his unique and informed approached to his presentations, Williams not only becomes your personal Diamond Expert, but also a trusted friend.

In his free time, Williams is a true family man and enjoys sports, travel, entertaining friends, and a good cigar.