Discover The Difference

The lifetime warranty covers all the cleaning and tightening services and the loss of accent diamonds, assuming the loss was not the result of damage. However, even with the warranty, it's critical to have your jewelry insured in the event of loss, damage, or theft.

Choosing the right diamond is a huge decision, and our diamond experts provide an educational experience that is second to none. Every Diamonds Direct customer receives a personalized diamond education, providing each customer with the tools and resources to select the right diamond for their specifications and budget.

Diamonds Direct offers a risk-free shopping environment, supported by our 30-Day money-back guarantee on the purchase of a diamond. These warranties ensure you get the right diamond at the guaranteed lowest price in the country. If you find a lower price on a diamond with the same quality and specifications within 30 days, within the United States, certified by the same laboratory. Diamonds Direct will match the price, terms, and conditions.

Diamonds Direct lifetime upgrade allows customers to trade their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality, or shape. Think of it as a diamond savings account; you can come in as often as desired to trade in the original diamond, and you're only required to pay the difference between the two diamonds.

Diamonds Direct offers free shipping on all orders placed online in the United States, regardless of the amount. Orders for overseas military personnel will ship for free to their APO/FOP. Please keep in mind that these locations are served by the U.S. Post Office and may take up to three weeks to deliver.

Keep your jewelry sparkling like new with our professional cleaning and maintenance services. Walk in anytime – no appointment necessary. You don't have to purchase jewelry from us to benefit from these services. We'll carefully clean your new and heirloom pieces, ensuring they remain radiant and pristine. Chat with us or find your closest store.

We have a commitment to our customers and community. Our expert jewelers and employees work together to create a family-like atmosphere that is dedicated to hard work and success. We are constantly innovating and charging at barriers that stand in our way, making us a truly unique company with a one-of-a-kind community.

We understand that choosing the right diamond is a huge decision. Our diamond experts are available in 30+ locations and online to provide a shopping experience that is second to none.

Trust our expert craftsmen to restore your treasured pieces to their former glory. Whether it's a broken chain, a missing stone, or resizing needs, we handle your jewelry with care and precision. Our in-house jewelers are available at all showroom locations, providing personalized attention to your repairs. Please visit a showroom near you for a quote on items not purchased directly from Diamonds Direct, as we may need to assess them in person due to liability concerns. Chat with us or find your closest store.

We offer a comprehensive range of watch services, including overhaul movement service and repair services for most major timepiece brands. In addition to repair services, we're proud to offer watch detailing, which includes exterior refinishing and removal of surface scratches. For an estimate on repairing or detailing your watch, please contact a store near you or call us at (704) 295-9190.

Our knowledgeable staff is always available to provide personalized recommendations, answer any questions, and assist you in finding the perfect piece for any occasion. Chat with us now.

Lost a favorite earring or need to match a necklace with a new pendant? Our extensive inventory and custom design capabilities make finding replacements or complementary pieces effortless. Chat with an expert now to get started.

While Diamonds Direct offers an unparalleled lifetime warranty, it's essential to have your fine jewelry insured with a private insurance company for protection against loss, damage, theft, or irreparable damage. We recommend considering Lavalier Insurance, but your personal property insurance provider may also offer fine jewelry insurance programs. Additionally, we gladly process claims from all different insurance companies for replacement items. To learn more, email us at [email protected].

Unleash your creativity and bring your dream jewelry to life with our custom design services. Work closely with our talented designers to craft a one-of-a-kind piece that reflects your unique style and personality. Read more about our in-store step-by-step design process here and click “Start Designing” to request more information for a custom piece. For true custom creations, we encourage you to visit one of our showrooms, if possible, to see color and size in person before making your decision.