Our Mission
We believe meaningful impact starts at the local level. Across every market we call home, Diamonds Direct partners with nonprofit organizations that are creating lasting change. We are committed to supporting causes that uplift individuals, strengthen families, and build healthier communities. From evening galas to educational workshops, our commitment goes beyond writing a check; we strive to build relationships and fundraising programs that make a lasting impact. We remain dedicated to fostering a brighter future for the communities we serve.
Interested in partnering with Diamonds Direct in your community? Please complete the donation request form below.
Making A Difference Beyond The Showroom
"At Diamonds Direct, giving back is as essential as the craftsmanship behind every piece we hand-pick and create. Through community giving at Diamonds Direct, we invest in the communities that we call home—supporting local nonprofits that are creating lasting, meaningful change in our backyard. These partnerships are an extension of our promise: to make a difference that shines far beyond the showroom."
— Tom O’Rourke, President
Our Communities in Action
Explore our key partnerships, designed for impact by our community teams.
Smile-a-Mile
Birmingham, Alabama
Childhood cancer is a difficult journey, so the Diamonds Direct partnership with Smile-A-Mile aims to lighten the burden on families. For more than 35 years, Smile-A-Mile has provided hope and healing for Alabama children and their loved ones through camps, retreats, and intentional programming.The Birmingham team supports Smile-A-Mile’s largest annual fundraiser, the Red Nose Ball, through our signature champagne raffle. During cocktail hour, 100 glasses of champagne are sold for $100 each, with the winner taking home a Diamonds Direct piece valued at over $5,000. Since 2017, Diamonds Direct has helped raise $10,000 annually for countless local patients.
The Carolina Hurricanes Foundation
Raleigh, North Carolina
As the official jeweler of the NHL team, Diamonds Direct has held an annual partnership with the Carolina Hurricanes Foundation for well over a decade. This partnership supplies crucial funding to children’s nonprofits focused on health, education, and youth hockey in underserved Raleigh communities.Each year, Diamonds Direct collaborates with the nonprofit’s premier fundraiser, the Canes Bash. The 2026 event, “Mad Hatty Canes Gala,” featured Hurricanes players, coaches, and staff, live entertainment, and a raffle for a pair of $5,600 Henri Daussi diamond stud earrings—culminating in nearly $8,000 raised in support of children’s nonprofits across the state.
Madelyn’s Fund
Charlotte, North Carolina
Diamonds Direct is proud to partner with Madelyn's Fund in Charlotte, an organization dedicated to supporting families with infants in the NICU and those navigating the unimaginable loss of a child by providing financial assistance, compassionate resources, and meaningful support during life's most challenging moments. Together, we are helping bring hope, comfort, and care to families throughout the Charlotte community.The Diamonds Direct Charlotte team proudly supports Madelyn's Fund through its annual Pink Bow Gala. For many years, Diamonds Direct has helped raise more than $8,000 annually through fundraising activations at the event, engaging attendees in support of the organization's mission. This ongoing commitment provides critical funding that enables Madelyn's Fund to support NICU families, provide bereavement assistance, and ensure families receive compassionate care when they need it most, creating a lasting impact across the Charlotte region.
Celebrate Some of Our Partners
We are grateful to support a variety of local and national organizations who share in our vision of community care.
Find Your Local Store
Are you ready to join us in making a difference? Explore our 30+ stores to find the location nearest to you!