Shop for Diamonds at Diamonds Direct
Pair one of our beautiful settings with a diamond, hand-picked by our experts, to bring your dream ring to life.
The 4 Cs of Diamonds
Selecting the perfect diamond starts with a little education. We begin with the 4 Cs: Color, Clarity, Cut, and Carat Weight.
Color
Color evaluation is based on the absense of color. The color scale for diamonds begins with D, representing a colorless diamond, and continues to Z.
Clarity
The process of creating a diamond in nature results in internal and external characteristics called “inclusions” and “blemishes”. The clarity scale begins with flawless and ends with included.
Cut
We often think of a diamond’s cut as its shape, but a diamond’s cut grade is really about how well a diamond’s facets interact with light.
Carat
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200mg. Each carat can be subdivided into 100 points. This allows very precise measurements.
Diamond Education
Wondering what makes Diamonds Direct a cut above the rest? We handpick top-quality diamonds and eliminate middlemen to provide the best value to our customers. This approach also ensures that our end customers receive the finest conflict-free diamonds at the most competitive prices.
The Diamonds Direct Difference
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