Shop for Diamonds at Diamonds Direct
Pair one of our beautiful settings with a diamond, hand-picked by our experts, to bring your dream ring to life.
The Diamonds Direct Difference
The 4 Cs of Diamonds
Selecting the perfect diamond starts with a little education. We begin with the 4 Cs: Carat, Cut, Color, and Clarity.
Carat
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200mg. Each carat can be subdivided into 100 points. This allows very precise measurements.
Cut
We often think of a diamond’s cut as its shape, but a diamond’s cut grade is really about how well a diamond’s facets interact with light.
Color
Color evaluation is based on the absence of color. The color scale for diamonds begins with D, representing a colorless diamond, and continues to Z.
Clarity
The process of creating a diamond in nature results in internal and external characteristics called “inclusions” and “blemishes”. The clarity scale begins with flawless and ends with included.
Diamond Education
Learn more about diamond education at Diamonds Direct. We handpick the best quality diamonds and eliminate the middleman to ensure the very best value for our customers. This also allows us to ensure our end customer receives the finest conflict-free diamonds at the best possible value.
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