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Diamonds Direct is proud to be America's leading direct-to-consumer diamond retailer. Since 1995, we’ve honored a tradition of involvement in every stage of the diamond journey — from sourcing rough diamonds to delivering fine jewelry that celebrates life’s most cherished moments.
Pair one of our beautiful settings with a diamond, hand-picked by our experts, to bring your dream ring to life.
Selecting the perfect diamond starts with a little education. We begin with the 4 Cs: Color, Clarity, Cut, and Carat Weight.
Color evaluation is based on the absense of color. The color scale for diamonds begins with D, representing a colorless diamond, and continues to Z.
The process of creating a diamond in nature results in internal and external characteristics called “inclusions” and “blemishes”. The clarity scale begins with flawless and ends with included.
We often think of a diamond’s cut as its shape, but a diamond’s cut grade is really about how well a diamond’s facets interact with light.
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200mg. Each carat can be subdivided into 100 points. This allows very precise measurements.
Wondering what makes Diamonds Direct a cut above the rest? We handpick top-quality diamonds and eliminate middlemen to provide the best value to our customers. This approach also ensures that our end customers receive the finest conflict-free diamonds at the most competitive prices.
Receive personalized guidance from our industry leading diamond experts in-store or online.
