Cookie Policy | Diamonds Direct

We use cookies and similar technologies to automatically collect and store information about your computer, device, and Site usage to improve their performance and enhance your user experience. In this policy, we use the term "cookies" to refer to these technologies and all similar technologies that collect information automatically when you use our Site. The information below can help you learn more about cookies and how to control them.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this site may seriously affect the user experience and other features on the Site and Services.

In this Cookies Policy, we use the term Diamonds Direct (and "we", "us" and "our") to refer to Diamonds Direct ([email protected]). This Cookies Policy, along with our Privacy Policy available at https://diamondsdirect.com/privacy-policy/, forms part of our Terms of Use, available at https://diamondsdirect.com/terms-of-use/. Capitalized terms not otherwise defined in this Cookies Policy have the same meaning as those given in our Terms of Use.

What is a cookie? Cookies are computer files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website. They can then be sent back to the originating website on each subsequent visit or to another website that recognizes that cookie. Cookies are widely used to make websites work more efficiently and to provide information to the site's owners.

Cookies perform various functions, such as letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. For example, cookies may tell us whether you have visited our Site before or if you are a new visitor.

There are two broad categories of cookies:

First-party cookies: Served directly by us to your computer or mobile device.
Third-party cookies: Served by a third party on our behalf. We use third-party cookies for functionality, performance/analytics, and social media purposes.

Cookies can remain on your computer or mobile device for different periods. Some cookies are 'session cookies', meaning they exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning they survive after your browser is closed and can be used by websites to recognize your computer when you open your browser and browse the Internet again.

We may also use web beacons or similar cookie technologies. When a visitor accesses our Site, a non-identifiable notice of that visit is generated, which may be processed by us or by third parties. These web beacons usually work in conjunction with cookies. If you don't want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described below. If you turn off cookies, web beacons and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

How do we use cookies? We use cookies to:

Track traffic flow and patterns of travel in connection with our Site.
Understand the total number of visitors to our sites on an ongoing basis and the types of internet browsers (e.g., Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g., Windows or Mac) used by our visitors.
Monitor the performance of our Site and continually improve it.
Customize and enhance your online experience.

We may also use a third party called Google Analytics to gather general information about how people use our website for website optimization and analytics. To learn more about Google Analytics' privacy policies, please visit Google's Privacy Policy.

We or our third-party mail service providers may also include web beacons in e-mail messages to determine whether messages have been opened and links clicked.

What types of cookies do we use? The types of cookies used by our partners and us in connection with the Site can be classified into three categories: 'essential website cookies,' 'functionality cookies,' and 'analytics and performance cookies.' In the following table, we've provided further information about each category and the purposes of the cookies we and third parties set.

Strictly Necessary Cookies These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to your actions which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve our site's performance. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and, therefore, anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

Social Media Cookies These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly, but they are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Functional Cookies These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Service Providers

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt out of having your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information about your visit activity with Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Behavioral Remarketing

Diamonds Direct USA Inc. uses remarketing services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google Ads (Adwords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: https://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

X (Formerly Twitter)

X remarketing service is provided by X Corp.

You can opt-out from X's interest-based ads by following their instructions: https://help.x.com/en/safety-and-security/privacy-controls-for-tailored-ads

You can learn more about the privacy practices and policies of X by visiting their Privacy Policy page: https://x.com/en/privacy

Facebook

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

To opt-out from Facebook's interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/policy/

Pinterest

Pinterest remarketing service is provided by Pinterest Inc.

You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data

You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://about.pinterest.com/en/privacy-policy

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party payment processing services (e.g., payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

Userway Accessibility

https://userway.org/privacy/

Acquire

https://acquire.com/privacy/

Affirm

https://affirm.com/privacy/

Ahrefs

https://ahrefs.com/legal/privacy-policy

ArtsAI

https://artsai.com/privacy/

Blis Digital

https://www.blisdigital.com/en/privacy-statement/#:~:text=You%20have%20the%20right%20to,the%20right%20to%20data%20portability