Jewelry store in Greenville, SC

Our showrooms are now open Sundays from 12PM - 5PM through Christmas. Find a store near you.

Planning the Perfect Proposal? Enjoy 20% Savings on Rings.

Our showrooms are now open Sundays from 12PM - 5PM through Christmas. Find a store near you.

Planning the Perfect Proposal? Enjoy 20% Savings on Rings.

Our showrooms are now open Sundays from 12PM - 5PM through Christmas. Find a store near you.

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ENGAGEMENT RINGS
WEDDING BANDS
DIAMONDS
- - SHOP BY DIAMOND SHAPE
  - SHOP BY DIAMOND ORIGIN
    - Natural Diamonds
    - 20% Off Lab Grown Diamonds
- - CREATE YOUR ENGAGEMENT RING
  - READY TO SHIP ENGAGEMENT RINGS
    - Natural Diamond Preset Engagement Rings
    - Lab Grown Diamond Preset Engagement Rings
- - EXPERT GUIDANCE
  - MORE VALUE
GEMSTONES
- SHOP ALL GEMSTONES
- - SHOP BY SHAPE
  - CREATE YOUR ENGAGEMENT RING
    - Start With a Gemstone
    - Start With a Setting
- - GEMSTONE JEWELRY
  - READY TO SHIP GEMSTONE RINGS
- - EXPERT GUIDANCE
  - MORE VALUE
FINE JEWELRY
WATCHES
GIFTS
CLEARANCE
- SHOP BY CATEGORY
- FEATURED
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Greenville, SC

Diamonds Direct

Greenville, SC

We could not be more excited to call Greenville home! Y'all are family to us, as we have been less than two hours away from Greenville for more than 25 years. From engagement rings to sentimental family pieces, we are thrilled to bring your precious life moments to life in jewelry that will last for generations.