Diamonds Direct Community Giving

At Diamonds Direct, giving back is as essential as the craftsmanship behind every piece we hand-pick and create. Through the Diamonds Direct Foundation, we invest in the communities that we call home—supporting local nonprofits that are creating lasting, meaningful change in our backyard. These partnerships are an extension of our promise: to make a difference that shines far beyond the showroom.

— Tom O’Rourke, President

Our Mission

The Diamonds Direct Foundation was established in 2004 to support local nonprofit organizations focused on women’s and children’s charities. In recent years, our involvement has expanded to include initiatives for all causes in the markets we call home. From evening galas to educational workshops, our commitment goes beyond writing a check; we strive to build relationships and fundraising programs that make a lasting impact. As Diamonds Direct continues to grow into new cities, we remain dedicated to fostering a brighter future for the communities we serve.

Interested in working with the Diamonds Direct Foundation? Please complete the donation request form below.

Partner With Us

Our Partners

We are grateful to support a variety of local and national organizations who share in our vision of community care.

Case Studies

Explore our key partnerships, designed for impact by the local Foundation and community nonprofit teams.

Smile-a-Mile

Birmingham, Alabama

Childhood cancer is a difficult journey, so the Foundation’s partnership with Smile-A-Mile aims to lighten the burden on families. For more than 35 years, Smile-A-Mile has provided hope and healing for Alabama children and their loved ones through camps, retreats, and intentional programming.

The Diamonds Direct Foundation supports Smile-A-Mile’s largest annual fundraiser, the Red Nose Ball, through their signature champagne raffle. During cocktail hour, 100 glasses of champagne are sold for $100 each, with the winner taking home a Diamonds Direct piece valued at over $5,000. Since 2017, the Foundation has helped raise $10,000 annually for countless local patients.

The Carolina Hurricanes Foundation

Raleigh, North Carolina

As the official jeweler of the NHL team, Diamonds Direct has held an annual partnership with the Carolina Hurricanes Foundation for well over a decade. The Foundation’s partnership supplies crucial funding to children’s nonprofits focused on health, education, and youth hockey in underserved Raleigh communities.

Each year, the Diamonds Direct Foundation collaborates with the nonprofit’s premier fundraiser, the Canes Bash. The 2024 event, “A Night in Raleighwood,” featured Hurricanes players, coaches, and staff, live entertainment, and a raffle for a $4,500 Henri Daussi pendant necklace—culminating in more than $7,000 raised in support of children’s nonprofits across the state.

Make-A-Wish

Charleston and Greenville, South Carolina

Since 2021, Diamonds Direct’s support for Make-A-Wish South Carolina has blossomed from assisting with the nonprofit’s signature events and hosting Wish Celebrations in the showrooms to celebrating the many women inspiring strength and hope for Wish kids through the W.I.S.H. Society program. The partnership helps transform the lives of South Carolina children battling a critical illness through hope, strength, and joy.

The Foundation has granted over four life-changing wishes for local children, each averaging around $7,500. Because of these charitable investments, Diamonds Direct has also become a key part of the local showroom culture—crafting a legacy of community spirit and pride for the retailer’s consumers and Make-A-Wish families.