Redefining value, visit after visit. Since 1996.
We want to be your jeweler for life! That means creating lasting value only Diamonds Direct can deliver. Whether you choose one piece over $4,000 or several pieces totaling $4,000 or more, you’ll receive a $500 Promotional Gift Card to put toward whatever milestone comes next.
Redeem In-Store
Step 2
Work with a Diamond Expert to select your piece(s) valued at $4,000+ or more.
Book an AppointmentStep 3
Once your qualifying purchase is
complete, your Diamond Expert will
provide your complimentary $500 Diamonds Direct gift card.
Your Ring, Your Way
Four unique engagement ring paths to explore

























































