ID.me makes it easy and secure to prove and share your identity with Diamonds Direct. Once you have created an account and verified your identity, your credentials may be used to take advantage of our service discount online.

Diamonds Direct is proud to offer special pricing and financing to our active and retired heroes in the military, police, fire department and paramedics, as well as nurses and teachers. Choose from 15% off your purchase (exclusions apply), or apply for our Diamonds Direct credit card to receive special financing of 0% APR for 3 years*. These offers may not be combined and may not be redeemed as cash.

*Subject to credit approval

Our service discount is offered to military personnel, first responders, nurses, and teachers. For more details on eligibility, click here.

For general ID.me questions visit: https://help.id.me/hc/en-us

From the checkout screen, click on the "Verify with ID.me" button and select "Create an ID.me account" or login to your existing account. Once your account is created and your identity is verified, any eligible discounts will be automatically applied.

If you prefer to redeem our special financing offer instead of the 15% discount, please manually remove the discount from your cart by clicking "Remove" and proceed to the Diamonds Direct credit card payment option. To apply for our Diamonds Direct credit card, please click here.

Tacori, Simon G., Verragio, Michael M, and Kirk Kara are price-protected brands and are excluded from certain coupon codes and promotions. Diamonds Direct Timepieces are also price-protected; therefore, promotional pricing and offers may not apply to timepiece products. Other exclusions include loose diamonds, sale items, and special collections. Additionally, the service discount cannot be combined with offers such as special financing or other coupon codes.

If you are experiencing issues redeeming your coupon code on an item outside of our typical exclusions, please email us at [email protected] or chat with a virtual diamond expert.